The Internet has become one of the greatest platforms for people seeking employment. Metaphorically, everyone is on equal ground, with advantages coming from individual accomplishments and better educational and career backgrounds. More than anything, however, it encourages equality on who gets an interview. Of course, those with the most impressive credentials will get more attention.
These are fundamentals of employment, which are known to both sides. Employers, however, need an avenue where they can attract the talent they need. While most companies typically have a department responsible for recruitment and hiring, it is not as commonplace today as it was before. Now, it seems that human resources (HR) staff has more important duties than just finding new talent for the company—thus, the existence of recruitment agencies. For a price, they will take away the grunt work of hiring, i.e. candidate assessment, and leave HR to conduct a few tests to make sure that they are a fit for the company.
The Internet and recruitment agencies are sort of a perfect union. The latter’s need to reach a greater potential talent pool is completely accommodated, thanks to the encompassing reach of the Internet. Nevertheless, it is not as easy as investing in basic web development and waiting for job seekers to flock.
In some ways, it is necessary for recruitment agencies to dabble in digital marketing. After all, they need to attract, convince and turn job candidates into advocates. It’s a simple idea, but one that is hard to implement. There are a few foundational rules to abide by to make the venture successful:
Search Friendliness – There are people who search specifically for jobs that fit their qualifications, and there are those who search for jobs, full stop. Whoever they are, they must find opportunities to connect with recruitment teams with ease. Apart from listing the jobs available, there are also certain keywords that will bring more prospects in and increase traffic. This is where digital marketing and SEO (search engine optimisation) come into the picture.
Website Design – Web design is a key element that will help a recruitment agency gain a bigger following. Aesthetics aside, a well-designed recruitment portal will increase efficiency. An interface that allows everyone to look for jobs they want with ease is a victory in itself. By working with specialist designers such as Addictivity, success will come even before the job seekers do.
Content – If there is anything the unemployed look for in their potential jobs, it is clarity. Thus, clear and compelling content will make it easier for them to understand what the job entails. More than detailed job descriptions, articles should also focus on company culture and insights related to the hiring process. These are not additional work, but a necessity to build a recruitment website that helps visitors rather than just giving them employment listings.
Reach – As previously mentioned, there are few places in the civilised world that the Internet does not reach. Most devices people use nowadays, if not all, have the ability to connect to a hotspot. So, not only is the Internet rife with opportunities, there are also more ways to access it. It is also possible to cater to each kind of crowd, platform and locality, if that is necessary.
Employment remains the same, but gaining and digital marketing it has changed through the years. No longer do employers post, or rather rely, on classified ads. Thanks to the Internet and recruitment agencies, it is easier to find the talent that will make vital contributions to the growth of the company.