Before Tim Berners-Lee invented the World Wide Web in 1989, all types of writing needed to be put down on paper. The online world, however, changed this, paving the way to another kind of writing: web writing. This has a style, which is very much different from the older form of writing, as it needs to be brief, clear, and straight to the point.
Print writing favors linear type of content that is often read on a more laid-back or relaxed setting. In paper, you are free to include individual examples, personal narrative, and any other things that can support the exposition. On the web, however, these types of content can seem like filler. This is because they lengthen the text, which may get in the way of getting to point.
PayPerContent notes that web content needs to be brief and get to the point immediately. This is because users are likely to be on the web looking for specific answers or a clear solution to their problem or query. Web users want actionable content that focuses on their needs. Content pieces with subheadings, bulleted lists are more likely to get attention.
Print content enables you or the writer to manipulate the reader. In fact, you can create their own experience, as they are willing to follow your lead. You can carefully build your arguments and present details in a logical sequence. This, however, is not that much favorable on the web. This is because users just scan the content and ignore unnecessary details to read the content much faster.
Active Web Users
Several studies suggest that web users are active, as they are likely to leave a website immediately if it doesn’t give them what they need. They are also less likely to read longer text, and if they decide to stay on the page, they will skim the text faster and focus on subheading, captions, and summaries. This is why it is important to make the content engaging with web-specific content strategies.
If you need to create web content, it is important to make it engaging. Users are more likely to read what you can offer if it touches their emotion. It is also a good idea to get help from companies that offer online writing services.