Surfing the web with page loading times worse than a snail’s pace is a very frustrating experience. Sometimes, no amount of tweaking your Internet connection can amplify the Internet juice that you get from your router. This is especially true if you live in a home that has plenty of users connected online. Additionally, there are simply times of the day when Internet speeds are even slower than a garden snail.
Now imagine if you were the owner of this website. You can bet that your visitors will be as frustrated as you. Studies show that a 3-second page loading time will already cost your 40 percent of your visitors. Here are some ways shared by experts at mashmedia.com.au to improve your website’s page loading times.
Reduce HTTP Requests
The more components your website – from style sheets to images, to Flash, and to scripts – the longer will be its page loading time. You have to understand that each of these components will be handled by a different HTTP request. That being said, the more components, the more the HTTP requests, the longer the page loading time. So, minimise your components and try to streamline the different elements. If you can merge scripts, better.
Allow Data Compression
Compressing your large data files can significantly improve page loading times by as much as 70 percent according to web developers and SEO consultants in Sydney. Compressed data allows for faster page loading times. This can be done by zipping files in the GZip format, which is supported by more than 90 percent of all browsers.
Allow Caching of Browser
Cached data allows the faster loading of web pages. During the initial visit, the browser will have to download all the elements of the website, which makes opening a little longer. However, on subsequent visits, page loading times should already be lightning fast. That is if the loaded elements have been stored temporarily.
High-quality images are often preferred over heavily pixelated pictures. Unfortunately, they do come in very large file sizes. So, it is crucial to resize your image so that it will not hamper page loading times, while at the same time, provide a pleasant viewing experience for your visitors. BMPs and TIFFs should never be used. For best results, JPEG file formats are preferred.
Optimizing page loading times is crucial to a pleasurable user experience. If you are frustrated with the way your website is loading, what more your visitors?