Content is king. You’ve heard it a thousand times. However, if you really want to bring your business to the road to fame, you should produce not just content but quality content. This will make you stand out among your competition. How do you come up with quality content?
1. Be original
Take a look around. Observe what your competitors are doing. Sure, you can do what they do in better ways. However, another way to look at it is to go the opposite direction. Take note of what they are not doing or creating for that matter. Impress your target customers by surprising them.
For instance, you can create a short video about your business. You don’t need a big budget for this, but you want it to end up looking like a professional one, so if this is not in your area of expertise, outsource the task. In the Denver area, you can find teams specializing in making a small business video at a reasonable price.
2. Be personal
Reach out to your customers. Go over their reviews, comments, and personal messages. Just from browsing these, you can already come up with a plethora of potential content. For starters, you can create FAQ post and publish it on your blog.
This is very basic, but surprisingly, a lot of businesses never do it. Also, create content that appeals to the emotions of your customers. Have you noticed that the best and most shared advertisements are those that make you feel something?
3. Be creative
It is not so hard to be creative with content. Instead of sharing graphics from Pinterest or Google Images, just create your own. Nowadays, there are a lot of visual design tools, for instance, that will make it easier for you to create content that is visually appealing. One tip though is to be consistent with your branding. Color schemes and font styles, as simple as they seem, go a long way.
4. Be organized
Be strategic when it comes to publishing your content. It is necessary to have an editorial plan. For example, if you are sharing links today, think of something else to publish tomorrow. Topics should also vary from time to time, but don’t forget your end goal, so don’t share anything just because it is cute. This is why other businesses follow a daily theme like Motivation Monday, Tech Tuesday, and so on.
As what Jeffrey Hayzlett writes on Fortune.com, “developing quality content should be the rule, not the exception, regardless of industry.” I If you keep these rules in mind, your business can reach its highest potential. It is a lot of work, and it can be draining, but you can reap the rewards most definitely.